Qu Tao, operating under the name Peter Qu, built his eponymous label to directly challenge the steep barriers of entry in luxury shoemaking. Recognizing that top-tier materials often come with prohibitive markups, he structured a direct-to-consumer model that puts fully artisan-level shell cordovan footwear within reach of a broader audience. Rather than relying on traditional western retail channels, his workshop cultivated a massive cult following organically through WeChat, Taobao, and enthusiastic word-of-mouth among hardcore boot collectors. Proving that world-class shoemaking isn't confined to legacy European or American factories, the company is proudly based in China.

The level of dedication inside his workshop rivals some of the most famous historic brands. The team heavily favors 270-degree hand-welted construction, resulting in sleek, incredibly durable, and fully resoleable shoes. They refuse to compromise on hides, sourcing premium horsebutt from renowned Italian tanneries like Maryam, which is then custom-tanned and hand-patinaed domestically. For custom orders, they even offer access to legendary Horween and Rocado shell. Every pair is shaped with incredible precision on proprietary lasts—cleverly named after months of the year, such as their popular "JAN" profile for loafers. Delivering exceptional value without sacrificing heritage techniques, all PETER QU footwear is proudly made in China.