Momotaro Jeans was founded in 2006 in Kojima, Okayama, by Hisao Manabe of the Japan Blue Group. Unlike most brands that buy fabric from third-party mills, Momotaro was born out of "Collect," a fabric mill established in 1992, giving the brand complete vertical integration and unrivaled control over its textiles. The brand is famously named after the Japanese folklore hero "Peach Boy," a theme reflected in their signature pink selvedge ID and pink inseam stitching.



Momotaro is best known for popularizing the use of 100% Zimbabwe cotton in heavyweight denim. This long-staple cotton allows them to weave dense, heavy fabrics (often 15.7oz and up) that remain surprisingly soft and comfortable from the first wear. Their "Going to Battle" (GTB) label features two iconic white painted stripes on the back pocket, symbolizing the war banner of the folktale hero. Dyed with a proprietary deep indigo (often called "Tokuno Blue"), their jeans are celebrated for their slow, high-contrast fading potential and meticulous "Made by Hand Without Compromise" construction.