Founded in 2009 by Yasar Ceviker and Susi Streich, A Kind of Guise is an independent clothing brand based in Munich, Germany. What began as a student project crafting bags from upcycled leather has evolved into a globally respected label. The brand’s philosophy revolves around cultural exploration and a commitment to "Quality Over Quantity." Each season, they travel to a different country, drawing inspiration from local art and environments to shape their collections. A Kind of Guise focuses on contemporary, timeless garments that blend classic tailoring with relaxed wear, rejecting fast fashion for authentic design.

The brand focuses on sourcing high-quality fabrics, frequently utilizing premium wools, soft cottons, and various specialized fabric blends sourced primarily from esteemed mills in Italy and across Europe. Their construction methods merge traditional tailoring elements with modern, unstructured utility, resulting in garments that offer both durability and a relaxed, elegant drape. Dedicated to ethical production, fair labor, and preserving regional European craftsmanship, the brand maintains strict oversight over its entire supply chain. In terms of manufacturing, all of A Kind of Guise's garments are exclusively made by highly skilled, small-scale family workshops located in Germany and Northern Italy.